Sam McKenna, founder of #SamSales, joins Doug Camplejohn in this episode of Revenue Renegades to discuss her journey from corporate sales to building a thriving consultancy. She shares insights on her signature “Show Me You Know Me” approach, emphasizing buyer-centric and personalized sales tactics. Sam also dives into leveraging LinkedIn as a powerful branding and selling tool, debunking misconceptions about social selling, and navigating platform algorithms. The conversation wraps with thoughts on AI’s role in sales and the importance of building an authentic executive brand.
About the Guest
Sam McKenna
CEO of #samsales
Sam McKenna is the Founder and CEO of #samsales, a boutique sales consulting firm. With over 15 years of experience in Enterprise sales, she has broken 13 sales records while championing a “manners-first” and “buyers-first” approach that challenges traditional sales norms. She has amassed over 100,000 LinkedIn followers and holds numerous distinctions, including being a LinkedIn brand ambassador, LinkedIn Sales Insider, and a recipient of the Top Voice on LinkedIn award in 2024. As a former Enterprise sales executive leader for LinkedIn’s Sales Navigator division, Sam has been creating content since 2011 and influencing on LinkedIn since 2016. Her accolades include being named a Top 100 Global Sales Leader in 2023, Top 50 Women in Revenue, and Top 20 Women in Sales Leadership. She has also been recognized as one of the 100 Best LinkedIn Influencers and a Top Ten LinkedIn Sales Star multiple times. Sam is a sought-after keynote speaker for global brands and has spoken at prestigious institutions such as Harvard Business School, Kelley Business School, and The Kellogg School of Management. Since founding #samsales in 2019, the firm has scaled to multi-million-dollar revenue, achieving 312% of its first-year revenue goal and maintaining double-digit growth. The company has served over 250 clients, raised more than $110K for charity, and donated training subscriptions to veterans, active-duty military personnel, their spouses, and transitioning teachers. Sam’s expertise extends to modern-day sales training across the full sales cycle, with an emphasis on LinkedIn and Sales Navigator strategies. Her firm is known for its “Show Me You Know Me” and “The Urgent Bird Gets the Worm!” mantras, delivering impactful workshops that enhance sales effectiveness and team morale.