In this episode of Revenue Renegades, Doug Camplejohn interviews Adam Robinson, founder of Retention.com and RB2B. Adam shares his journey of building startups, emphasizing the power of vulnerability and transparency in leadership. He discusses his philosophy of “building in public,” leveraging LinkedIn as a creative outlet, and the importance of brand marketing over short-term performance metrics. Adam also delves into scaling lean teams, the evolving role of AI in business, and navigating competitive markets. This candid conversation offers insights into authentic content creation, strategic decision-making, and fostering community engagement.
About the Guest
Adam Robinson
Founder/CEO of Retention.com and RB2B
Adam Robinson is a serial entrepreneur and the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $25m ARR in under 5 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help B2B companies identify anonymous website visitors and see their LinkedIn profiles, hitting the $4m ARR mark in under 9 months. Prior to Retention.com, Adam bootstrapped and sold his first venture, Robly Email Marketing, to private equity for an 8-figure exit. Adam started his career as a Credit Default Swap Trader, where he spent eight years at Lehman Brothers. Adam lives in Austin, TX with his wife Helen and two children Emma and Charlie.