# Free RB2B Alternative: Free-Tier Truth Table &amp; Workflow

> RB2B cut its free plan. Compare free-tier alternatives with our truth table & see how Coffee powers your full post-alert workflow. Get started free.

**Published:** 2026-05-10 | **Updated:** 2026-10-17 | **Author:** coffee
**URL:** https://www.coffee.ai/articles/best-free-rb2b-alternatives-2026
**Type:** post

**Categories:** Website Visitor Identification

![Free RB2B Alternative: Free-Tier Truth Table &amp; Workflow](https://www.coffee.ai/articles/wp-content/uploads/sites/10/2026/05/1778246382265-147de9085f5c-1024x572.jpeg)

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## Content

*Written by: Doug Camplejohn, CEO & Co-Founder, Coffee | Last updated: October 10, 2026*

## Key Takeaways

- Free visitor identification tools fall into three categories: company-level only, capped person-level, or time-limited trials with no permanent free tier.
- RB2B’s free plan now provides only company-level identification with masked contact details and no CRM integrations beyond Slack.
- Person-level identification returns named individuals with emails and LinkedIn profiles, while company-level only identifies the organization without a specific contact.
- Most free tools stop at the Slack alert, so teams still handle contact search, enrichment, and CRM logging manually.
- Coffee is currently the only free RB2B alternative that carries you from pixel hit to LinkedIn outreach inside a single agent.

[See Coffee’s Free Tier](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)

## What Changed On RB2B’s Free Plan

In January 2026, [RB2B restructured its pricing](https://www.rb2b.com). The new credit model launched on January 14, and the Free plan shifted to company-level only on January 22, 2026. The free tier, which [previously provided 100 person-level reveals per month](https://ploy.ai/blog/rb2b-pricing), now runs at the company level only. [The free plan now provides 150 monthly resolutions, but only at the company level. Contact details are fully masked, and Slack is the only integration. History is capped at a rolling 7 days.](https://ploy.ai/blog/rb2b-pricing)

In practice, a small team on the free plan may still see that a company visited. They no longer reliably receive the named person and email needed to act. [Person-level identification now requires a paid plan: Starter at $79/month for 300 resolutions, or Pro from $149/month for 600 resolutions with business emails and integrations.](https://revenueflow.com/blog/rb2b-review-alternatives) [Credits expire monthly with no rollover](https://ploy.ai/blog/rb2b-pricing), and [previously identified visitors from paid plans are automatically masked when downgrading to Free.](https://ploy.ai/blog/rb2b-pricing) These billing rules make the free tier useful for traffic benchmarking, not for sustained outbound.

That demotion matters most for teams that relied on the free tier for named contacts. To understand what they lost, it helps to separate the two kinds of identification RB2B offers. For a deeper look at how RB2B compares to alternatives across CRM integration depth, see the [Best RB2B Alternative: A CRM Integration-First Comparison](https://coffee.ai/articles/best-rb2b-alternative-2026/?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026).

## The Person-Level Vs. Company-Level Fork

Person-level identification returns a named individual with name, job title, work email, and often a LinkedIn profile, matched from an identity graph. Company-level identification returns the organization, sometimes with firmographics such as industry and headcount, but no named human.

The practical consequence is direct. [Company-level tells you which door someone knocked on. Person-level tells you who knocked.](https://contactlevel.com/resources/website-visitor-identification) Person-level lets a rep send a LinkedIn connection request or a cold email the same day. Company-level tells you an account is warm and then leaves the work of finding the right human entirely to the rep. That research step [takes 20–30 minutes per lead at the company level versus about 2 minutes with person-level data.](https://happierleads.com/blog/b2b-visitor-identification-person-level-vs-company-level)

[Realistic 2026 match rates sit at 30–65% for company-level identification and 5–20% for person-level identification on US B2B traffic.](https://happierleads.com/blog/person-level-vs-company-level-visitor-identification-2026) Person-level identification is effectively US-only. [GDPR and ePrivacy rules push person-level identification toward opt-in consent in the EU, and consent rates run too low to support a product.](https://geysera.com/blog/visitor-identification/person-level-vs-company-level-identification)

For a startup-focused breakdown of this decision, see [RB2B Alternatives For Startups: The 2026 Decision Guide](https://coffee.ai/articles/best-rb2b-alternatives-for-startups/?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026).

## Free-Tier Truth Table: What You Actually Get

The table below compares the free options across the tools most often cited as RB2B alternatives. It highlights whether each tool returns a named person or only a company and what use case each free tier fits best.

| Tool | Free Option | Person-Level? | Best For |
| --- | --- | --- | --- |
| [RB2B](https://www.rb2b.com) | [150 resolutions/month, company-level only, masked contacts, Slack only](https://ploy.ai/blog/rb2b-pricing) | No (paid plans only) | Benchmarking company-level traffic volume before committing to a paid plan |
| [Leadfeeder](https://www.leadfeeder.com) | [Free forever: 100 identified companies/month, 7-day history, unlimited users](https://visilead.co/blog/best-website-visitor-tracking-software) | No (company-level only by design) | EU-focused teams needing GDPR-compliant account identification |
| [VisiLead](https://visilead.co) | [Free forever: 10 identified visitors/month, no credit card required](https://visilead.co/blog/best-website-visitor-tracking-software) | Yes (at 10/month) | Very early-stage teams validating whether person-level identification works on their traffic |
| [Snitcher](https://www.snitcher.com) | [14-day trial only, no card required; paid plans from $49/month for up to 50 companies](https://spotsaas.com/blog/identify-website-visitors) | No (company-level only) | Budget-conscious teams wanting company-level identification with no long-term contract |
| Prospeo | Free tier with limited credits (contact enrichment and email finder, not visitor identification) | Enrichment only, not visitor ID | Enriching known contacts rather than identifying anonymous visitors |
| Warmly | [No free tier; paid plans start at $10,000/year minimum](https://overloop.com/blog/website-visitor-tracking) | Yes (on paid plans, [~15% match rate on US traffic](https://leadfeeder.com/blog/website-visitor-identification/company-level-vs-person-level-identification)) | Teams with $10K+ annual budgets wanting person-level identification plus live chat orchestration |
| Koala | [Shut down September 30, 2025; not a viable option](https://visilead.co/blog/best-website-visitor-tracking-software) | N/A | N/A |

### Free Forever Vs. Free Trial Vs. Free With Masked Data

These three categories behave very differently. A free-forever plan such as Leadfeeder Lite or VisiLead has no expiration but caps volume. A free trial such as Snitcher’s 14-day or Happierleads’ 7-day trial gives full or near-full access for a limited window, then requires payment.

Free with masked data, such as RB2B’s current free tier, creates the most confusion. [At the free tier, vendors almost always hold back the two things that make identification usable: work email addresses and integrations past a Slack push.](https://geysera.com/blog/visitor-identification/what-website-visitor-identification-costs) RB2B’s free plan fits this third category exactly.

[Free RB2B Alternatives: 7 Best Tools For 2026](https://coffee.ai/articles/free-rb2b-alternatives-2026/?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026) covers additional options in this category with further detail.

[Compare Coffee’s Pricing](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)

## Is There A Free B2B Contact Database?

Most teams will not find a truly free B2B contact database that works at useful volume. No credible free person-level tool exists at useful volume. Free tiers are capped at volumes too low for sustained outbound, restricted to company-level data only, or structured as time-limited trials that revert to paid plans.

Anyone promising unlimited free person-level contacts is selling a trial, a freemium hook, or a product with significant data quality caveats. [Free tiers in visitor identification generally provide capped identification volumes, with person-level or contact-level access typically reserved for paid plans.](https://smarte.pro/blog/person-level-intent-data)

## How Much Does B2B Data Cost?

Entry-level paid plans for visitor identification cluster broadly between roughly $49 and $500 per month. Many common entry tiers fall between $69 and $199 per month. [RB2B Starter is $79/month for 300 resolutions; Snitcher starts at $49/month for up to 50 companies; Warmly’s minimum is $10,000/year.](https://geysera.com/blog/visitor-identification/what-website-visitor-identification-costs) [Leadfeeder’s paid Discover plan starts at €79/month billed annually.](https://overloop.com/blog/website-visitor-tracking)

The cost that bites small teams often comes from the stack, not a single subscription. Teams pay for visitor identification, then a separate enrichment tool to get emails, then a separate sequencer to send outreach, then manual CRM entry to log the record. [The B2B tool stack for the post-identification workflow spans six layers: visitor identification, lead enrichment, intent data, outbound sequencing, CRM, and chat or qualification.](https://syncgtm.com/blog/how-to-increase-sales-leads-from-b2b-website) Each layer adds cost and a data handoff where quality degrades.

## The Post-Alert Workflow: Where Coffee Leads

Most free visitor identification tools stop at the Slack alert. The alert fires, and then someone has to decide which person inside the visiting company to contact, find their LinkedIn profile, draft an outreach message, log the record in the CRM, and enroll them in a sequence. That sequence of tasks creates four manual steps between signal and action, and most free tools provide no help with any of them.

Coffee closes that loop inside a single agent. Coffee’s Visitor Identification turns anonymous traffic into named, qualified prospects with a single tracking pixel. Drop the custom-generated script into the `<head>` tag of your site. Coffee verifies the installation and immediately begins identifying visitors, returning a full profile for each one: name, title, email, LinkedIn profile, pages visited, time on site, and first-versus-returning status.

Suggested Leads is where Coffee separates from every other tool in this category. Instead of dumping a raw people list from the visiting company, Coffee uses your defined buyer persona to recommend specifically which two or three humans inside that company to reach out to. It also surfaces their LinkedIn profiles for instant outbound. Identified visitors are added to company and people lists automatically as they appear, with enrichment pre-filled and ready for a LinkedIn connection request, an outbound email, or auto-enrollment into Campaigns for automated follow-up.

[](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)**Building a company list with Coffee AI**

Coffee also acts as a CRM companion for Salesforce and HubSpot, as well as a standalone AI-first CRM. The identified visitor lands in the same system that runs the follow-up, so the handoff between identification and outreach happens automatically. Coffee’s MCP server also means coding agents and assistants like Claude and ChatGPT can read and write the same authoritative customer data, so any custom GTM workflow built on top of Coffee inherits its full history and lineage.

For a detailed walkthrough of the post-alert workflow, see [RB2B Replacement Tool: The Post-Alert Workflow Guide](https://coffee.ai/articles/best-rb2b-replacement-tools-2026/?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026).

[Close The Loop With Coffee](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)

## Building A Free-Or-Cheap Stack

Teams can assemble a free-or-cheap stack, but the tradeoffs are significant. A free company-level identification tool plus a free enrichment tier plus a free sequencer produces company-level identification only, capped resolutions, and manual steps at every handoff. [Enrichment without automation is just better data sitting in a CRM.](https://leadfeeder.com/blog/lead-enrichment/lead-enrichment-guide)

The hidden cost is the time spent stitching tools together and the data quality lost at each handoff. That problem compounds as the team scales. Coffee consolidates the stack rather than adding another subscription. It performs the jobs of visitor identification, enrichment, prospecting, recording, sequencing, and reporting inside one agent.

Coffee also offers a self-serve entry tier, and the agent’s labor is included across tiers. Teams avoid complex metering on LLM usage or processes. For teams already on Salesforce or HubSpot, Coffee works as a CRM companion: an intelligent layer on top of the existing system of record, with the option to switch to Coffee as the CRM in the future.

[](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)**Build people lists automatically with Coffee AI CRM Agent**

## How To Set This Up

Setup takes three steps.

1. Install the tracking pixel by dropping Coffee’s custom-generated script into the `<head>` tag of your site. Coffee verifies installation and begins identifying visitors immediately.
2. Connect Slack for real-time notifications so high-fit visitors surface as they arrive.
3. Add identified visitors to Coffee and company or people lists. For Salesforce or HubSpot users, a simple authentication lets Coffee sync data, enrich it, and write insights back to the primary CRM. Identified visitors are added to company and people lists automatically as they appear, so there is no manual import step between identification and outreach.

## Frequently Asked Questions

### Is There A Genuinely Free RB2B Alternative?

Free tiers exist, but they are capped, masked, or company-level only. RB2B’s own free tier now masks contact details and caps resolutions at 150 per month with company-level identification only. VisiLead offers 10 free credits per month with person-level data and no credit card required. Leadfeeder’s Lite plan is free forever but company-level only, covering 100 identified companies per month with 7-day history. No credible free person-level tool exists at useful volume for sustained outbound.

### What Do You Get On RB2B’s Free Plan Now?

As covered above, RB2B’s free plan now caps you at 150 company-level resolutions per month with masked contacts and Slack as the only integration. Person-level identification begins on paid plans, with Starter at $79/month.

### What Is The Difference Between Person-Level And Company-Level Visitor Identification?

Person-level identification returns a named individual with job title, work email, and often a LinkedIn profile, matched from an identity graph. Company-level identification returns the organization, sometimes with firmographics such as industry and headcount, but no named human. Person-level lets you send a LinkedIn request or a cold email quickly. Company-level tells you an account is warm and leaves you to find the right person, a process that typically takes 20–30 minutes per lead versus about 2 minutes with person-level data. Person-level identification is effectively US-only due to GDPR and ePrivacy constraints, while company-level identification works more broadly across geographies.

### Do I Need A Credit Card To Start?

VisiLead’s free plan requires no credit card. RB2B’s free plan requires no credit card. Snitcher offers a 14-day trial with no card required. Coffee’s self-serve entry tier requires a credit card. Happierleads offers a 7-day free trial with no credit card required.

### How Does An Identified Visitor Get Into My CRM?

Most free visitor identification tools stop at the Slack alert and leave you to move records into the CRM manually. Coffee adds identified visitors to company and people lists automatically, with enrichment pre-filled. Because Coffee is a CRM companion for Salesforce and HubSpot, the record lands in the same system that runs the follow-up.

### Can I Use Coffee Alongside Salesforce Or HubSpot Rather Than Replacing Them?

Yes. Coffee is a CRM companion for Salesforce and HubSpot. It works as an intelligent layer on top of your existing CRM, handling data entry, enrichment, and outreach while the existing system of record stays in place. Switching to Coffee as the standalone CRM remains an option rather than a requirement.

## Conclusion

RB2B’s free tier no longer gives you names and emails. Most free alternatives stop at the company-level alert and leave the work of finding the right person, enriching the record, logging it in the CRM, and triggering outreach entirely to the team. That gap sits at the center of the free-tier landscape.

Coffee currently stands out as the only free RB2B alternative that carries you from pixel hit to LinkedIn outreach inside a single agent. Visitor Identification turns anonymous traffic into named, qualified prospects. Suggested Leads recommends specifically which two or three people inside the visiting company to contact, based on your buyer persona. Identified visitors are added to company and people lists automatically, with enrichment pre-filled.

Coffee also acts as a CRM companion for Salesforce and HubSpot, as well as a standalone AI-first CRM. The identified visitor lands in the same system that runs the follow-up, combining visitor identification with a customer journey data lakehouse, automatic CRM sync, and outreach sequencing inside one agent.

[Start Your Coffee Workflow](https://www.coffee.ai/pricing?utm_source=ai-growth-agent&utm_term=best-free-rb2b-alternatives-2026)

## Read Next

- [Best RB2B Freemium Alternatives for Visitor Tracking 2026](https://coffee.ai/articles/best-rb2b-freemium-alternatives-2026/)
- [Best RB2B CRM Integration Alternatives for 2026](https://coffee.ai/articles/best-rb2b-crm-integration-alternatives/)
- [Best RB2B Alternatives for B2B Lead Generation in 2026](https://coffee.ai/articles/best-rb2b-alternatives-b2b-companies/)
- [Best RB2B Alternatives for Small Teams in 2026](https://coffee.ai/articles/best-rb2b-alternatives-small-teams/)
- [Free Lead Forensics Alternatives: Top Tools for 2026](https://coffee.ai/articles/free-lead-forensics-alternatives-2026/)

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---

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## Citations

- [Connect Website Visitor Identification to Your CRM](https://www.coffee.ai/articles/website-visitor-identification-integration)
- [Website Visitor Identification Privacy Concerns](https://www.coffee.ai/articles/website-visitor-identification-privacy-concerns)
- [Track Website Visitors for Sales Intelligence 2026](https://www.coffee.ai/articles/track-website-visitors-sales-intelligence)
- [Website Visitor Identification Alternatives in 2026](https://www.coffee.ai/articles/website-visitor-identification-alternatives-2026)
- [How Does Website Visitor Tracking Work?](https://www.coffee.ai/articles/how-website-visitor-tracking-works)

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