This episode of Revenue Renegades explores how the explosion of SaaS tools, AI automation, and data abundance are transforming go-to-market strategies. Santosh Sharan, CEO of ZeerAI, discusses why traditional sales and marketing channels are broken, how AI agents can reshape buyer-seller interactions, and why personal trust and brand matter more than ever in a crowded market. The conversation dives into the shift from third-party to first-party data, the rise of niche products and micro-companies, and the evolving roles of sales professionals—where human connection and expertise become key differentiators in an AI-driven world.
About the Guest
Santosh Sharan
CEO of ZeerAI
Santosh Sharan is a visionary SaaS and AI executive, currently Co-Founder and CEO of ZeerAI, where he’s redefining sales engagement with cutting-edge AI solutions. With leadership roles at Apollo.io, ZoomInfo, and ContactOut, Santosh has a proven record of scaling startups, building high-performing teams, and driving revenue growth. He is recognized for championing buyer-led, value-driven go-to-market strategies and for his influential presence in the B2B tech community. A London Business School graduate, Santosh is passionate about innovation, operational excellence, and delivering lasting customer impact.