In this episode of Revenue Renegades, Doug Camplejohn interviews Jordan Crawford, the founder of Blueprint about revolutionizing go-to-market strategies. Jordan explains how traditional outreach methods are failing and demonstrates a new framework using Pain Qualified Segments (PQS) and Permissionless Value Props (PVP). Through a live demo, he shows how AI and public data can create hyper-targeted messages that achieve 1-2% response rates. The conversation covers the evolution of Clay, the limitations of AI SDRs, and why vertical SaaS companies have advantages over horizontal ones. Key topics include go-to-market engineering, the importance of data-driven personalization, and building systems that connect strategy with execution.
About the Guest
Jordan Crawford
Founder of Blueprint
Jordan Crawford is the founder of Blueprint, where he turns boring sales data into gold—unless you’re allergic to revenue or allergic to fun. Known for turning chaos into competitive advantage (and for surviving more startup crashes than the average Silicon Valley therapist), Jordan uses AI to help growth teams find ideal customers before those customers even know they’re ready. If clever GTM strategies were an Olympic sport, he’d medal—probably in the sarcastic relay