This episode of Revenue Renegades dives into Alexa’s journey of founding Pocus, a next-generation sales intelligence platform, and explores how AI is reshaping sales ops. Alexa shares lessons from conducting 350+ customer interviews, the importance of unbiased discovery, and how Pocus evolved from product-led sales to a broader vision of unifying siloed data for smarter prospecting. The conversation covers building community, navigating startup hiring and imposter syndrome, and the impact of AI on both sales reps and RevOps. Real-world examples from Asana and Canva highlight how Pocus drives pipeline and efficiency.
About the Guest
Alexa Grabell
CEO of Pocus
Alexa Grabell is the Co-Founder and CEO of Pocus, an AI prospecting platform that gives reps a systematic way to build high-quality pipeline. Pocus generates half a billion in pipeline quarterly for customers like Asana, Canva, and Miro. Pocus' always-on AI agents do the manual, tedious work of researching & prospecting so that reps can focus on selling. Reps get alerts when compelling events happen, account plans are generated by AI, and agents recommend who to reach out to with the next best action and a draft of an outbound email. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.