Max Altschuler shares his journey from media entrepreneur to VC, revealing how GTMfund leverages a powerful network of go-to-market leaders and AI-driven tools to give startups an edge. He discusses the shift from traditional ICP definitions to dynamic, signal-based targeting, the importance of tailored messaging in sales, and why go-to-market execution is the last true moat in tech. Max also unpacks current funding trends, the challenges of rapid tech cycles, and offers candid advice for founders navigating today’s evolving landscape.
About the Guest
Max Altschuler
GP of GTMFund
Max Altschuler is the General Partner and Founder of the GTMfund, a fund backed by 300+ go-to-market leaders from the world's fastest-growing companies. Prior to the GTMfund, Max started a media company called Sales Hacker, which was acquired by Outreach in 2018. He was the VP of Marketing at Outreach from roughly $25m to over $250m in ARR in 4 years. He started his tech career building out the first sales org as the 8th employee at the recently IPO'd company, Udemy. Max has written multiple business books published by Wiley, including Hacking Sales and Sales Engagement. When he's not helping companies scale their go-to-market, he's at home, hiking in Scottsdale with his wife, three kids, and two dogs.