{"id":4286,"date":"2026-04-30T05:14:21","date_gmt":"2026-04-30T05:14:21","guid":{"rendered":"https:\/\/www.coffee.ai\/articles\/apply-meddicc-sales-methodology\/"},"modified":"2026-04-30T05:14:21","modified_gmt":"2026-04-30T05:14:21","slug":"apply-meddicc-sales-methodology","status":"publish","type":"post","link":"https:\/\/www.coffee.ai\/articles\/apply-meddicc-sales-methodology\/","title":{"rendered":"How to Apply MEDDICC Sales Methodology Effectively"},"content":{"rendered":"<h2>Key Takeaways<\/h2>\n<ul>\n<li>\n<p>MEDDICC qualifies complex enterprise deals by focusing on Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion, which can boost win rates by 42%.<\/p>\n<\/li>\n<li>\n<p>Use targeted discovery questions for each element to gather concrete evidence and avoid superficial checkbox qualification.<\/p>\n<\/li>\n<li>\n<p>Follow a 7-step rollout: train your team, map CRM stages, build playbooks, score deals, automate logging, run weekly reviews, and refine based on win\/loss data.<\/p>\n<\/li>\n<li>\n<p>AI automation like Coffee removes manual data entry, saves 8-12 hours each week, and keeps MEDDICC tracking consistent in Salesforce or HubSpot.<\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.coffee.ai\/pricing\">Start your Coffee trial<\/a> to automate MEDDICC and strengthen your sales pipeline.<\/p>\n<\/li>\n<\/ul>\n<h2>Why MEDDICC Strengthens Forecasting and Pipeline Health<\/h2>\n<p>MEDDICC addresses a core challenge for mid-market B2B sales teams: inconsistent qualification that causes weak forecasts and lost deals. This problem hits growing teams with 1-20 reps hardest, where low CRM adoption and bad data often create shadow spreadsheets that hide real pipeline risk. These fragmented systems make it almost impossible to see which deals are real and which are wishful thinking. <\/p>\n<p>To break that cycle, you need three basics in place before rolling out MEDDICC: CRM access for every rep, a defined sales process, and clear management support. With those foundations and AI automation through Coffee, teams usually see impact within 1-2 weeks. <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.getclientell.com\/salesforce-blogs\/meddic-for-dummies\">Sales teams using structured qualification frameworks like MEDDIC achieve 42% higher win rates than those using ad hoc approaches<\/a>, along with more reliable forecasts. MEDDICC works best for deals above $50K that involve multiple stakeholders and sales cycles longer than 90 days. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.coffee.ai\/pricing\">Try Coffee\u2019s automated MEDDICC tracking<\/a> inside your existing CRM to keep this structure in place without extra admin work.<\/p>\n<h2>How MEDDICC Breaks Down Complex Enterprise Deals<\/h2>\n<p>MEDDICC breaks complex enterprise deals into six elements that together reveal whether a deal is truly qualified.<\/p>\n<h3>Metrics: Quantify Business Impact<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWhat KPIs matter most for this project?\u201d \u201cHow will you measure success?\u201d Focus on specific outcomes like <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">reducing customer churn from 8% to 5% (saving $2M ARR) or increasing sales rep productivity by 20%<\/a>. Concrete numbers make value clear for both you and the buyer.<\/p>\n<h3>Economic Buyer: Confirm Budget Authority<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWho has final budget authority?\u201d \u201cWho can veto this deal even if everyone else agrees?\u201d <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Avoid confusing enthusiastic influencers, like a supportive VP, with the true Economic Buyer, such as the CFO who controls the budget<\/a>. Your strategy changes once you know who actually signs.<\/p>\n<h3>Decision Criteria: Understand How You Will Be Judged<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWhat are your top three non-negotiables?\u201d \u201cWhat would eliminate a vendor?\u201d <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Surface these criteria early so competitors do not shape the evaluation rubric without you<\/a>. Clear criteria help you tailor demos and proposals.<\/p>\n<h3>Decision Process: Map the Path to Signature<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWalk me through your last similar purchase.\u201d \u201cWho needs to be consulted?\u201d <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Map stakeholders, stages, and timelines to avoid surprise vetoes from people you never met<\/a>. A visible process lets you plan each step instead of reacting late.<\/p>\n<h3>Identify Pain: Quantify the Cost of Inaction<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWhat is this problem costing today?\u201d \u201cWhat happens if nothing changes in 12 months?\u201d <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Quantify pain such as \u201ccurrent manual reporting costs 20 hours per week and $50K per year in wasted time\u201d<\/a>. Strong pain stories create urgency and justify budget.<\/p>\n<h3>Champion: Secure an Internal Sponsor<\/h3>\n<p><strong>Discovery Questions:<\/strong> \u201cWho benefits most from our solution?\u201d \u201cWho can influence the decision-making process?\u201d <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Look for someone with credibility who personally benefits and shares political insight<\/a>. A real champion guides you through internal dynamics you cannot see alone.<\/p>\n<p>Before you commit to MEDDICC, you should see how it compares to simpler qualification frameworks and where each one fits. The table below highlights three common frameworks and their ideal use cases, so you can match deal complexity with the right level of rigor.<\/p>\n<table style=\"min-width: 100px\">\n<colgroup>\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\"><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Framework<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Core Elements<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Best For<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Win Rate Impact<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>BANT<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Budget, Authority, Need, Timeline<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>High-velocity deals under $50K ACV, one stakeholder, under 60 days<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/salesmotion.io\/blog\/popular-sales-methodologies\">Basic qualification only<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>MEDDICC<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Enterprise deals above $50K ACV, three or more stakeholders, 90+ days<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/www.getclientell.com\/salesforce-blogs\/meddic-for-dummies\">+42% vs. ad hoc qualification<\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>MEDDPICC<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>MEDDICC + Paper Process + Competition<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>ACV over $50K, cycles over 90 days, legal or procurement involvement<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Improved forecasting accuracy<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>MEDDICC Checklist for Deal Qualification:<\/strong><\/p>\n<ul>\n<li>\n<p>Quantified business metrics identified and validated<\/p>\n<\/li>\n<li>\n<p>Economic Buyer confirmed with budget authority<\/p>\n<\/li>\n<li>\n<p>Decision criteria documented and aligned<\/p>\n<\/li>\n<li>\n<p>Decision process mapped with a clear timeline<\/p>\n<\/li>\n<li>\n<p>Pain quantified with a defined cost of inaction<\/p>\n<\/li>\n<li>\n<p>Champion identified with influence and a personal stake<\/p>\n<\/li>\n<\/ul>\n<p>The 3-3-3 Rule (3-day follow-up gaps, 3 touches per channel, 3-second intros) supports MEDDICC by improving response rates when you align outreach with qualification gaps.<\/p>\n<h2>How to Roll Out MEDDICC Across Your Sales Process<\/h2>\n<p>Understanding MEDDICC\u2019s elements is one step, and turning them into daily habits across your team is the next. Use this 7-step process to make MEDDICC a consistent qualification discipline instead of a one-time training.<\/p>\n<p><strong>1. Train Your Team<\/strong><br \/>Run MEDDIC sales training that centers on discovery questions and clear qualification criteria. <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/flowstatesales.com\/resource-hub\/meddic-sales-process\">Avoid pitfalls like inconsistent usage across reps and shallow answers that only check boxes<\/a>. Reinforce training with real deal examples.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.coffee.ai\/pricing\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1763678549697-4e8d65abe17d.gif\" alt=\"GIF of Coffee platform where user is using AI to prep for a meeting with Coffee AI\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Automated meeting prep with Coffee AI CRM Agent<\/em><\/figcaption><\/figure>\n<p><strong>2. Map CRM Stages<\/strong><br \/>Align MEDDICC elements with each pipeline stage so progress reflects real qualification. Require specific MEDDICC components before a deal can move forward.<\/p>\n<p><strong>3. Build Qualification Playbooks<\/strong><br \/>Create playbooks with discovery questions for every MEDDICC element. Add objection handling and guidance on recommended next steps so reps know how to act on what they learn.<\/p>\n<p><strong>4. Score Deals Systematically<\/strong><br \/><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/salesmotion.io\/blog\/best-sales-methodology-for-big-deals\">Create scorecard templates in your CRM where reps rate confidence from 1-5 for each of the six elements<\/a>. Use these scores to compare deals and prioritize coaching.<\/p>\n<p><strong>5. Automate Data Logging<\/strong><br \/>Deploy AI agents like Coffee to capture MEDDICC data from emails, calls, and meetings without manual entry. Automation keeps fields accurate so scorecards and reports reflect reality.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.coffee.ai\/pricing\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1763678321672-5c8717cf0024.gif\" alt=\"Create instant meeting follow-up emails with the Coffee AI CRM agent\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Create instant meeting follow-up emails with the Coffee AI CRM agent<\/em><\/figcaption><\/figure>\n<p><strong>6. Review Pipeline Weekly<\/strong><br \/><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Treat MEDDICC as a dynamic tool that you revisit weekly, not a static checklist<\/a>. Use deal scorecards in pipeline reviews to spot risk and coach reps on specific gaps.<\/p>\n<p><strong>7. Iterate and Improve<\/strong><br \/>Track win and loss outcomes by MEDDICC scores. Look for patterns, then refine your qualification criteria and coaching focus based on what consistently predicts wins.<\/p>\n<p><strong>Common Implementation Mistakes:<\/strong><\/p>\n<ul>\n<li>\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/umbrex.com\/resources\/frameworks\/marketing-frameworks\/meddic-meddpicc-qualification-framework\">Creating a \u201ccheckbox culture\u201d where teams fill MEDDICC fields without real evidence<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Relying too heavily on one strong Champion while ignoring weak Metrics, Pain, or Decision Process<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/salesmotion.io\/blog\/what-is-lead-qualification\">Using MEDDICC as a rigid script that makes conversations feel like interrogations<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>How to Add MEDDICC Scoring to Your Deals Pipeline<\/h2>\n<p>Mapping MEDDICC elements to specific CRM fields gives you consistent tracking, reporting, and scoring across every deal.<\/p>\n<table style=\"min-width: 100px\">\n<colgroup>\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\"><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>MEDDICC Element<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Salesforce Field<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>HubSpot Field<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Coffee Auto-Log<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Metrics<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Custom: Business Metrics<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Deal Property: Success Metrics<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Auto-extracts from call transcripts<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Economic Buyer<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Contact Role: Economic Buyer<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Contact Property: Decision Maker<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Auto-identifies from org charts<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Decision Criteria<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Custom: Evaluation Criteria<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Deal Property: Decision Factors<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Auto-captures from emails<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Pain<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Custom: Business Impact<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Deal Property: Pain Points<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Auto-structures from discovery calls<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Automating MEDDICC in Legacy CRMs with AI Agents<\/h3>\n<p>Legacy CRMs depend on manual data entry, which usually means incomplete qualification and low adoption. Many reps spend most of their time on administrative updates instead of selling. AI agents like Coffee change this by logging BANT and MEDDIC data automatically, structuring notes from calls and emails, enriching contact information, and providing Pipeline Compare views for week-over-week deal analysis. Coffee\u2019s agent handles repetitive updates so reps recover 8-12 hours each week while you gain consistent, high-quality data. The system can run as a standalone CRM for SMBs or as a companion app for existing Salesforce and HubSpot setups. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.coffee.ai\/pricing\">Eliminate manual MEDDICC tracking with Coffee\u2019s AI agent<\/a> and keep your pipeline current.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.coffee.ai\/pricing\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1763678186019-5cc1a76ac78e.gif\" alt=\"Build people lists automatically with Coffee AI CRM Agent\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Build people lists automatically with Coffee AI CRM Agent<\/em><\/figcaption><\/figure>\n<h2>Common MEDDICC Pitfalls and How to Avoid Them<\/h2>\n<p>Several recurring mistakes quietly undermine MEDDICC programs, but you can avoid them with a few practical habits.<\/p>\n<p><strong>Weak Champion Selection:<\/strong> <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/now.iseeit.com\/how-to-identify-a-meddic-champion\">Choosing friendly advocates without real influence, like Peter, a senior manager who lacked pull and lost the project to a rival<\/a>. Test champions by asking for specific actions and internal information to confirm their power.<\/p>\n<p><strong>Vague Pain Identification:<\/strong> <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Describing pain in broad terms like \u201cbetter reporting\u201d instead of tying it to clear time and cost impacts, as shown in the Pain element example above<\/a>.<\/p>\n<p><strong>Paper Process Blindness:<\/strong> <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/umbrex.com\/resources\/frameworks\/marketing-frameworks\/meddic-meddpicc-qualification-framework\">Ignoring legal and security steps, which often forces end-of-quarter discounts<\/a>. <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/withrealm.com\/blog\/meddpicc\">Send your standard MSA and security documents early in discovery to surface blockers<\/a>.<\/p>\n<p>Measure implementation success through better pipeline accuracy and higher win rates. Once you prove MEDDICC\u2019s impact with an initial team, you face a new challenge: keeping qualification consistent as you scale. AI automation helps here by ensuring every rep applies MEDDICC with the same rigor, regardless of experience. You can also connect the 3-3-3 Rule to MEDDICC by using automation to structure follow-up cadences around the qualification gaps your system highlights.<\/p>\n<p>One Coffee customer removed manual CRM maintenance and fully automated MEDDICC tracking, which produced cleaner pipelines and higher win rates. The AI agent took over data entry, enrichment, and scoring so the sales team could focus on conversations and strategy. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.coffee.ai\/pricing\">See how Coffee can transform your MEDDICC rollout<\/a> and support your team at scale.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.coffee.ai\/pricing\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1763678412915-a11943d2b0b8.gif\" alt=\"Join a meeting from the Coffee AI platform\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Join a meeting from the Coffee AI platform<\/em><\/figcaption><\/figure>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How do you use MEDDIC in sales effectively?<\/h3>\n<p>Use MEDDIC as a living qualification framework throughout the entire sales cycle, not a one-time checklist. Start with discovery questions for each element during early meetings, then update and validate details as deals move forward. Score every element from 1-5 based on confidence and evidence quality. Focus on proof instead of assumptions, such as documenting target metrics, confirming direct access to the Economic Buyer, and validating your champion\u2019s influence through their ability to arrange meetings and share internal context.<\/p>\n<h3>What are the best MEDDIC sales training tips?<\/h3>\n<p>Coach reps on natural conversation flow instead of rigid question lists so prospects do not feel interrogated. Practice discovery questions until they sound conversational and flexible. Use role-plays based on real deals to build confidence and pattern recognition. Run deal reviews where managers inspect evidence and artifacts, not just completed fields. Build qualification playbooks with questions, objection handling, and next steps for each MEDDICC element. Tie MEDDICC completion to stage movement and compensation to drive consistent adoption.<\/p>\n<h3>What is the difference between MEDDIC and MEDDPICC?<\/h3>\n<p>MEDDIC covers six elements: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. MEDDPICC adds Paper Process, which covers legal, procurement, and contracting steps, and Competition, which includes alternative solutions and the status quo. Use MEDDIC for deals under $50K with shorter cycles and minimal procurement involvement. Use MEDDPICC for enterprise deals over $100K that involve legal reviews, security questionnaires, and structured competitive evaluations. The Paper Process element becomes essential when you need to avoid end-of-quarter delays from unexpected legal requirements.<\/p>\n<h3>How do you implement MEDDIC scoring in your pipeline?<\/h3>\n<p>Create custom CRM fields for each MEDDICC element and define scoring criteria from 1-5 for confidence levels. Map these requirements to pipeline stages, such as requiring confirmed Economic Buyer access before moving to proposal. Use automation tools or AI agents to capture MEDDICC data from emails, calls, and meetings instead of relying on manual updates. Generate weekly reports that show average scores by rep, deals missing scores, and overall pipeline health. Configure alerts for deals with low scores or missing critical elements so managers can prioritize coaching and intervention.<\/p>\n<h3>Can Coffee integrate with my existing CRM for MEDDICC tracking?<\/h3>\n<p>Yes, Coffee works as a standalone CRM or as a companion app for Salesforce and HubSpot. The AI agent captures MEDDICC data from emails, calendars, and call transcripts, then structures and logs it in your CRM without manual entry. Coffee enriches contact and company records, tracks pipeline changes automatically, and provides Pipeline Compare views for week-over-week analysis. The platform is SOC 2 Type 2 and GDPR compliant and uses simple seat-based pricing that includes unlimited AI agent work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master MEDDICC sales methodology with our 7-step guide. Boost win rates by 42% and automate tracking with Coffee. Start your trial!<\/p>\n","protected":false},"author":11,"featured_media":4285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/posts\/4286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/comments?post=4286"}],"version-history":[{"count":0,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/posts\/4286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/media\/4285"}],"wp:attachment":[{"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/media?parent=4286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/categories?post=4286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coffee.ai\/articles\/wp-json\/wp\/v2\/tags?post=4286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}